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Discover Why GoldMine CRM is a Great Place to Start
Asking the question “How important is a CRM strategy”, is a bit troublesome because it implies that somehow “not” having a CRM is a viable option. Whether you are a large fortune 500 company or a start-up in a garage, you are going to have a need to store data on customers, prospects, vendors, and even employees. Going beyond that, you will have a need to keep track of notes, conversational history, and at the very least, who purchased what and when. The real question isn’t how important it is to “have” a CRM strategy but rather, how important is it to have a “solid” CRM strategy.