CRM, an acronym for Customer Relationship Management, is an entire strategy related to the management of customers and contacts for your business.
Customers can be clients, buyers, purchasers, or users of products/services.
Relationships involve interactions with customers or prospects to understand requirements and provide value.
Management aims at directing the organization towards customer-centric action.
The Value of CRM
A CRM solution helps you recognize the value of your customers and improve relationships within your business community. The better you understand your users, the more responsive you can be to their needs and ensure they are served in the best possible way.
What Can CRM Do For You?
- Boost Marketing Results
- Enhance Customer Service
- Increase Sales and Revenue
- Improve Internal Productivity
- Reduce Costs
The CRM Buyer’s Guide, Volume I:
What is CRM and How Can It Improve My Business?